# Alberta Purchasing #SP-2026-06263

Government of Alberta RFP for Integrated Media Planning and Buying Services

**Posted:** September 14, 2026
**Respond By:** October 18, 2026
**Identifier:** SP-2026-06263
**NAICS:** 541830, 541810, 541840

The Government of Alberta Executive Council is seeking a contractor for integrated media planning and buying services to support provincial communications and advertising.
- Government buyer: Government of Alberta, Executive Council
- No specific OEMs or vendors are named in the solicitation
- Services requested:
  - Strategic media planning
  - Audience targeting
  - Development of multi-channel media strategies
  - Media buying and negotiation across digital and traditional channels
  - Campaign implementation and management
  - Ongoing monitoring and optimization
  - Performance reporting
  - Financial administration
  - Coordination with ministries and stakeholders
  - Provision of media insights and advisory services
- No products or part numbers are listed
- Procurement is open and competitive, subject to multiple trade agreements
- Contract term and estimated value will be specified in the solicitation document

### Description

The Government of Alberta is seeking a qualified Contractor to provide comprehensive, end-to-end integrated media planning and buying services to support provincial communications, public engagement, and advertising initiatives. The services include strategic media planning, audience targeting, media buying and negotiation across digital and traditional channels, campaign management, performance reporting, and financial administration. The Contractor will coordinate with ministries, stakeholders, and external suppliers, providing media insights and advisory services. The contract term and estimated value are to be specified in the solicitation document.

[View original listing](https://purchasing.alberta.ca/posting/AB-2026-06263)