# CanadaBuys #AB-2026-06263

Alberta RFP for Integrated Media Planning and Buying Services

**Posted:** September 14, 2026
**Respond By:** October 18, 2026
**Identifier:** AB-2026-06263
**NAICS:** 541830, 541810

The Government of Alberta is seeking a contractor to deliver integrated media planning and buying services for provincial communications and advertising initiatives.
- Government buyer:
  - Government of Alberta, Executive Council
- Services requested:
  - Strategic media planning and audience targeting
  - Development of integrated, multi-channel media strategies
  - Media buying and placement across digital and traditional channels
  - Campaign implementation, management, and optimization
  - Performance reporting and analytics
  - Financial administration and coordination with ministries and stakeholders
- No specific OEMs or vendors are named in the solicitation
- Contract duration is estimated at 35 months
- Procurement is open and competitive, covering Marketing, Communications, and Advertising Services (UNSPSC codes 82100000, 82000000)
- No products or part numbers are specified
- Notable requirements:
  - End-to-end service delivery
  - Provision of actionable media insights
  - Coordination with multiple government stakeholders

### Description

The Government of Alberta is seeking a qualified contractor to provide comprehensive integrated media planning and buying services to support provincial communications, public engagement, and advertising initiatives. The services include strategic media planning, media buying and negotiation, campaign management, performance reporting, financial administration, and coordination with stakeholders. The objective is to establish a supplier relationship that delivers strategic expertise, operational excellence, value for money, and measurable results. The contract duration is estimated at 35 months, starting from January 1, 2027.

[View original listing](https://canadabuys.canada.ca/en/tender-opportunities/tender-notice/ab-2026-06263)