Texas DIR/ESBD #RFP-301-26-06599

Texas Seeks Tourism Public Relations & Marketing Services for Mexico Region

The Texas Economic Development & Tourism Office, part of the Office of the Governor, is seeking a contractor to provide tourism public relations and marketing services focused on the United Mexican States (Mexico) service region. - Government Buyer: - Office of the Governor of Texas, Texas Economic Development & Tourism Office, Financial Services Division - Scope of Work: - Develop and implement public relations and marketing strategies to promote Texas as a travel destination in Mexico - Deliverables include: - Media relations and outreach - Social media strategy, management, and oversight - Consumer promotions and travel trade relations - Media familiarization tours and media missions - Strategic counsel and crisis management - Creative services and promotional functions - Detailed monthly and campaign reporting - Contract Structure & Value: - Initial contract term from execution through August 31, 2027 - Up to three or four annual renewal terms, plus an optional six-month extension - Maximum contract value for the initial period is $300,000 - Managed through monthly service fees covering all in-house services, goods, and administrative expenses - Requirements: - Respondents must have Dual CTCD/CTCM certification - Compliance with anti-corruption laws (FCPA) - Submission of a HUB Subcontracting Plan and completion of required forms and certifications - No specific OEMs or commercial product vendors are named, as this is a service-based solicitation

Description

This solicitation seeks proposals for tourism public relations and marketing services targeting consumers, media, and travel trade in the United Mexican States service region. The scope includes developing and implementing public relations and marketing strategies to promote travel to Texas. The contract involves monthly service fees covering various marketing activities, including media relations, social media oversight, and strategic counsel. The project is managed by the Office of the Governor of Texas and has an estimated total value of $300,000.00. The response deadline is July 1, 2026, at 2:00 PM Central Time.

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