# SAM #19GE5026A0054

Integrated Event Management and Outreach Services for U.S. Embassy Seoul's Freedom 250 Initiative

**Buyer:** Acquisitions-RPSO Frankfurt
**Posted:** May 07, 2026
**Respond By:** June 16, 2026
**Identifier:** 19GE5026Q0065
**NAICS:** 541820, 541430, 541613, 541890, 541618, 561990, 561621, 561612, 561499, 561910, 711310

This opportunity is for integrated event management and outreach support services for the U.S. Embassy Seoul's "Freedom 250" initiative, commemorating the 250th anniversary of the United States.
- Government Buyer:
  - U.S. Department of State, Bureau of Global Acquisitions, Regional Procurement Support Office (RPSO) Frankfurt, and U.S. Embassy Seoul
- OEMs and Vendors:
  - No specific OEMs or commercial vendors are named in the solicitation
- Products/Services Requested:
  - Comprehensive event planning, production, and execution for 10-15 public events in South Korea
  - Services include:
    - Program management and master planning
    - Event concept development and execution
    - Live event production (concerts, festivals, galas, etc.)
    - Cultural activations, exhibitions, and installations
    - Digital and social media campaign development and management
    - Outdoor media and billboard support
    - Fireworks and specialized public-safety activities
    - Venue management, security, medical support, artist/vendor management
    - Reporting, metrics, and closeout
- Quantities/Part Numbers:
  - No specific part numbers or product quantities; services are modular and tied to deliverables per event
- Unique/Notable Requirements:
  - Blanket Purchase Agreement (BPA) with no guaranteed minimum; individual calls not to exceed $5 million
  - Contractor must demonstrate strong managerial, technical, and vendor management capabilities
  - Modular CLIN structure required, with flexibility for compressed lead times during peak event periods
  - Services must be performed primarily in Seoul and other major Korean cities (e.g., Incheon, Busan, Gwangju, Pyeongtaek)
  - Key personnel must have expertise in event management, creative direction, and technical production
  - Integration of live events with digital and media amplification is emphasized
  - Compliance with trade agreements (WTO GPA, Free Trade Agreements) and eligibility for Korea-incorporated prime contractors

### Description

<p>The solicitation was subject to the World Trade Organization Government Procurement Agreement (WTO GPA) and applicable Free Trade Agreements. The Republic of Korea is a designated country under the U.S. trade agreements regime, and services performed in Korea by a Korea-incorporated prime contractor are acceptable for this requirement.</p>

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