Tourism 9-18-2026

The LaSalle County Board held a tourism meeting on September 18, 2026, focusing on funding requests for various local tourism marketing campaigns and events. The board approved funding for the Ottawa Downtown Association's "Make It a Holiday Weekend" campaign, which includes rack cards, billboards, and social media promotion to increase tourism and overnight stays. They also approved a $15,000 funding request for the Hegler Caris Mansion's "Deck the Historic Halls" Christmas tours and events, which attract hundreds of visitors annually. Additionally, the board approved continued support for the "Celebration of Lights" event and granted $31,000 for the Heritage Quarter Destinations' "Starved Rock Summer 2027" marketing campaign, which promotes local restaurants and attractions through multi-channel advertising and a digital passport program. These approvals reflect the board's commitment to enhancing tourism through targeted marketing and event support.