Tourist Development Council 9/2/2026

The Clay County Tourist Development Council held a meeting on September 2, 2026, focusing on tourism marketing updates, sports and event development, and budget discussions. Presentations included updates from Advanced Travel and Tourism on successful marketing campaigns and upcoming projects, and from Airstream Ventures on the growing lineup of sports events booked at the Regional Sports Complex, highlighting significant economic impact and visitor increases. The council approved a $12,500 grant for the 44th Annual Orange Park Fall Festival and discussed the financial aspects of the Thrasher Horn Center, including its $125,000 annual funding from tourism bed tax revenues, with members expressing interest in evaluating the return on investment and potential contract adjustments. Bed tax collections showed positive growth, supported by new hotel openings and increased event activity. The council also reviewed grant allocations for special and sports events, approving funding for the Minor League Golf Clay County Classic and the Veterans Day Salute Lacrosse event. Updates were provided on the Bartram Trail product development project and upcoming community events. Budget discussions included proposed allocations for personnel, capital improvements, and marketing contracts, with a focus on strategic use of reserves and future facility investments. The meeting concluded with public comments and acknowledgments of staff efforts.