08/18/2026 - Marketing Committee Meeting

The Brevard County Government's Marketing Committee convened on August 18, 2026, to review and discuss the upcoming fiscal year's marketing plan and budget allocations. Key procurement-related topics included the introduction of a new meetings and convention sales position to support growing hotel inventory, ongoing contracts with marketing and PR agencies such as Ambar and NGI, and plans to engage vendors specializing in advanced digital marketing technologies including AI-powered programmatic advertising and dynamic creative optimization. The committee reviewed detailed budget breakdowns for advertising campaigns across various media, including billboards, digital platforms, and broadcast, with a total marketing budget aligned to projected tourist development tax revenues. The committee also discussed vendor approvals and the need for board approval of the marketing plan and associated contracts. A motion to approve the marketing plan and vendor list was passed unanimously, with the plan scheduled for further approval by the Tourist Development Council and the Board of County Commissioners in September 2026.