Denison, Texas Convention & Visitors Bureau Board Meeting, August 10, 2026

The City of Denison, Texas Convention & Visitors Bureau Board held a meeting on August 10, 2026, focusing on several procurement and budget-related items. The board approved a contract for monument refurbishment, which came in under the requested budget of $3,550 at $3,300, including negotiations with a small supplier. They also approved a $5,000 grant for advertising the Fall Fest event, which attracts 35,000 to 40,000 visitors and supports local hotel bookings. Additionally, the board approved the 2026 Discover Visitors Guide. A significant policy discussion involved proposed amendments to the city's hotel occupancy tax ordinance to improve compliance and tax collection from short-term rental platforms like Airbnb and Vrbo, aiming for full tax remittance through platform-collected payments. The board also discussed a proposed tourism incentive program to reimburse event organizers $5 per hotel room booked, pending budget approval in the next meeting. Other updates included efforts to improve the city's tourism website and the introduction of a new visitor engagement app, Open World Discovery, offered at no cost to the city.