City Council Work Session - August 5, 2026

The City Council Work Session of San Marcos on August 5, 2026, focused primarily on two key topics: the city's approach to advertising and stewardship of the San Marcos River, and the status and reallocation of American Rescue Plan Act (ARPA) funds. Council reviewed past directives on river advertising, emphasizing a balance between providing stewardship information and limiting promotional advertising to control overcrowding and environmental impact. Staff highlighted ongoing efforts including stewardship videos, signage improvements, and partnerships with local businesses and influencers, while avoiding paid river advertising. The session also included a detailed update on ARPA funding, with over 96% of the $18 million allocated to 78 projects. Council discussed reallocating approximately $49,879 to the BR3T rental and utility assistance program to support community needs, with a resolution to be presented at a future meeting. The discussion underscored effective management of federal funds and collaboration with community partners to maximize impact.