City Advertising and Promotions Commission Regular Meeting 7/22/2026 5:00PM

The City Advertising and Promotions Commission of Eureka Springs held a regular meeting on July 22, 2026. Key procurement-related discussions included financial management of the commission's funds, with a focus on exploring options to invest approximately $500,000 in certificates of deposit (CDs) to earn higher interest while maintaining liquidity. The commission agreed to have staff research and present investment options at the next meeting. Additionally, the commission reviewed funding support requests for events in 2026 and 2027, emphasizing prioritizing allocations for the current fiscal year to avoid budget shortfalls. The meeting also featured a detailed presentation by the commission's marketing agency, Madden, highlighting tourism marketing strategies, campaign performance, and upcoming media placements, including a significant feature in Southern Living magazine. Discussions touched on targeted advertising efforts, including outreach to the LGBTQIA+ community and other niche markets. No contract awards or formal procurement actions were taken during the meeting, but budget allocation and investment strategies were key topics.