Tourism Advisory Committee - August 12th 2026

The City of Prescott's Tourism Advisory Committee (TAC) held a meeting on August 12, 2026, focusing primarily on tourism marketing and economic development initiatives. A significant portion of the meeting was dedicated to discussing the recently approved city contract number 2027-046 with Destination IQ, a marketing agency hired for $306,500 to manage tourism destination marketing efforts. The contract includes services such as brand strategy, content marketing, social media management, website development, and targeted advertising campaigns, with an emphasis on integrating tourism with broader economic development goals, including airport promotion. The committee also reviewed budget allocations related to bed tax revenues and economic development funds, highlighting a streamlined approach to marketing expenditures by consolidating multiple vendors into a single agency. Additionally, updates were provided on airport operations, capital improvement projects, and upcoming events like the Centennial AirFest. The committee discussed the importance of their role in reviewing and recommending bed tax allocations, noting a need to address this in future meetings. Overall, the meeting underscored a strategic effort to enhance tourism marketing, improve stakeholder engagement, and align tourism with economic growth objectives in Prescott.