Santa Cruz Metro Transit District 07/13/2026

The Santa Cruz Metro Transit District board held a meeting on July 13, 2026, primarily focused on discussing a proposed half-cent sales tax ordinance intended to provide approximately $27 million annually to support Metro services. The board conducted a public hearing to consider placing the sales tax measure on the November 3, 2026, ballot, with the tax having no sunset date and dedicated solely to Metro funding. Extensive public comments were heard, with many speakers emphasizing the importance of the measure for preserving transit services, supporting workers, and maintaining affordable transportation for vulnerable populations. Board members debated the timing and viability of the measure, noting concerns about the high cost of running the election (estimated over $1 million from marketing reserves), the lack of a fully funded campaign, and the risk of voter fatigue due to multiple concurrent measures. Ultimately, the board voted not to adopt the sales tax ordinance or call for the election in November 2026. Instead, they directed staff to develop an education and information plan and to form a committee including board members, Metro executives, and jurisdictional leaders to strategize for a successful funding measure in 2028. The board emphasized the need to protect services and jobs through fiscal year 2028 while preparing for future funding efforts.