City Council Work Session - July 7, 2026

The City Council Work Session for the City of San Marcos held on July 7, 2026, focused primarily on community branding and updates to water and wastewater impact fees. The council received a detailed presentation on the new community brand developed through extensive research and funded by hotel occupancy tax revenues, emphasizing a gradual rollout of the brand across city assets to maintain budget prudence. Additionally, staff presented an update on water and wastewater impact fees, explaining their connection to capital improvement projects and the need to adjust fees to reflect increased project costs and growth projections. The council discussed the balance between setting maximum allowable fees and incentivizing green building practices, with public hearings scheduled for August and a final decision anticipated in September. The session also included a comprehensive review of park development plans, highlighting community input on amenities, parking, and recreational facilities, with council members expressing a preference to maintain existing baseball fields and consider additional amenities such as shade structures and community theaters. No procurement contracts or vendor selections were directly addressed during this meeting.