Denison, Texas Convention & Visitors Bureau Board Meeting, July 13, 2026

The City of Denison, Texas Convention & Visitors Bureau Board held a meeting on July 13, 2026, focusing on tourism promotion, event support, and organizational planning. Key procurement-related actions included the approval of a grant totaling $2,499.80 to support a local event involving dog performance and confirmation shows, which attracts participants from across the country and promotes the city. The board also established a new Discover Denison Attractions Committee to enhance collaboration among tourism partners and appointed a board member as chair. Discussions included potential policy changes to improve hotel occupancy tax collection through platforms like Airbnb and Vrbo, which could increase tax revenues and streamline reporting. Additionally, the board considered a tourism incentive program offering $5 per hotel room night booked to event organizers to encourage hotel stays, modeled after successful programs in other Texas cities. Updates were provided on upcoming events, marketing initiatives including a new Discover Denison website launch, and the solicitation of sponsorships for community programs. Board member recruitment and term considerations were also discussed to ensure continued support for tourism and event activities.