Tourism 4-17-2026

The LaSalle County Board's Tourism Committee met on April 17, 2026, to discuss various tourism-related updates and funding allocations. Key procurement-related topics included the approval of minutes with funding abstentions noted, updates on social media and marketing campaigns, and the distribution of tourism guides and rack cards. The committee reviewed funding requests for tourism marketing support, including rack cards valued at approximately $1,700, two-week electronic billboard advertising valued at about $725, and social media campaigns valued at $350. The electronic billboard contract was discussed, highlighting a discounted annual rate and strategic placement on I-80 and I-88. The committee also considered expanding digital billboard locations and enhancing marketing coordination among county communities. Financial reports from various cities and villages were reviewed, showing varying levels of tourism-related expenditures and revenues, with discussions on improving collaboration and marketing efforts across municipalities. No new contracts were awarded during the meeting, but ongoing marketing contracts and grant awards, such as those to the Hegeler Carus Mansion and Heritage Corridor, were acknowledged. The meeting concluded with a call for increased community engagement in tourism funding opportunities and a motion to adjourn.