San Benito County - Tourism Advisory Meeting - Regular Meeting - 5/27/2026

The San Benito County Tourism Advisory Committee held a regular meeting on May 27, 2026, focused on developing a regional wayfinding and gateway signage plan to enhance tourism and community identity. The discussion centered on creating a cornerstone monument sign for the Pinnacles area, with additional smaller signs promoting other local attractions. The committee reviewed examples of signage projects from other counties, noting costs ranging from $25,000 for smaller signs to over $1 million for large gateway monuments incorporating public art. They emphasized the importance of community engagement, design quality, and coordination with Caltrans (CALR) for permitting and funding opportunities. Action items include initiating contact with CALR to explore funding and regulatory requirements, planning community workshops for input, and developing a branding guide to ensure consistency across signage. The committee also discussed potential sponsorships from local businesses to support funding. No contracts or vendors have been selected yet, and the project remains in the planning and exploratory phase.