Manatee County Tourist Development Council - June 15, 2026

The Manatee County Tourist Development Council meeting on June 15, 2026, focused primarily on tourism marketing, visitor data analysis, and event sponsorships. The council reviewed and approved budget recommendations for marketing and promotions, including a proposed increase from $5 million to $6 million, pending final approval by the Board of County Commissioners. A detailed presentation was given by Joseph St. Germaine of Towns and St. Germaine Research, explaining the methodology behind visitor data collection and economic impact estimates, which support targeted marketing efforts. The council also approved a $50,000 sponsorship for a multicultural event at Lecom Park, with plans to reduce funding in subsequent years to encourage private partnerships. Additionally, a $150,000 sponsorship was approved for the Intercollegiate Women's Lacrosse Coaches Association tournament, highlighting its significant economic impact and partnerships with regional tourism organizations. The meeting included discussions on traffic data and visitor behavior to inform future marketing and infrastructure planning. No new contracts or procurement actions beyond event sponsorships were reported.