05/27/2026 - Tourism Development Council Meeting

The Brevard County Tourism Development Council met on May 27, 2026, to discuss tourism marketing strategies, budget status, and community engagement. Key procurement-related topics included the presentation of new marketing campaigns for Cocoa Beach, Melbourne, Palm Bay, and Port Canaveral, developed through a multi-month branding and creative process involving local stakeholders and an advertising agency. The council reviewed budget allocations for these campaigns, emphasizing data-driven decisions on market targeting, including out-of-state and drive markets, with plans to monitor and adjust spending based on campaign performance. Additionally, the council discussed a $5 million grant issue related to a failed project, with legal and financial reviews underway to potentially recover funds. No new contracts or RFPs were announced, but the council indicated ongoing budget preparations and future marketing plans for the next fiscal year.