04/22/2026 - Tourism Development Council Meeting

The Brevard County Tourism Development Council held a meeting on April 22, 2026, focusing primarily on tourism marketing performance and budget updates. The council reviewed positive trends in tourism revenue for January and February, noting a record pace and alignment with budget expectations. They discussed upcoming marketing campaigns, including a major summer campaign launching in May, with flexibility to adjust media spend based on travel patterns and economic conditions. A significant procurement-related discussion involved a motion to allocate an additional $25,000 from the council's budget—potentially from the marketing or capital budget—to increase lifeguard pay to $20 per hour to address recruitment challenges and enhance beach safety. This motion was approved by roll call vote, emphasizing the council's commitment to public safety as integral to tourism development. Other topics included cruise market growth and event support, with no new capital expenditures planned. The council also scheduled future meetings and acknowledged community events and local business conditions.