03/18/2026 - Marketing Committee Meeting Zoom

The Brevard County Government Marketing Committee held an operational meeting on March 18, 2026, focusing primarily on the upcoming fiscal year's marketing plan and budget related to tourism development. The committee discussed the current status of the Tourist Development Tax (TDT) collections, noting a slight shortfall but optimism for recovery in peak seasons. They reviewed the allocation of marketing funds across various districts and media channels, including digital, TV, and international advertising efforts. The committee also addressed vendor relationships, including the ongoing selection process for a new marketing agency, with nine submissions narrowed to four finalists. Additionally, they highlighted new marketing initiatives such as AI integration on the tourism website, partnerships for international travel promotion, and the development of a 25,000 square foot convention center to boost meetings and events. No formal votes were taken due to lack of quorum, but plans were outlined for future budget approvals by the Tourist Development Council and the Board of County Commissioners.