05/28/2026 - Marketing Committee Meeting

The Brevard County Government's Marketing Committee convened on May 28, 2026, to discuss updates and strategies related to their tourism marketing efforts. Key procurement-related topics included the onboarding of a new PR firm, MMGY, selected through an RFP process for their strong media connections, particularly in New York, to enhance the county's promotional reach. The committee also reviewed the marketing plan which incorporates various vendor partnerships for digital advertising, including companies like Adara and Causal IQ, to optimize targeted ad campaigns and measure return on investment. Budget adjustments were noted to support increased travel and participation in industry conferences, as well as the repurposing of a staff position to focus on meetings and conventions marketing. Additionally, the committee discussed integrating AI tools for website search enhancements and content generation, aiming to improve visitor engagement and streamline marketing operations. The plan will be refined and presented for final approval in September, with ongoing vendor management to facilitate contracting and procurement activities.