Santa Rosa Tourism Business Improvement Area Advisory Board Meeting - May 28, 2026

The City of Santa Rosa Tourism Business Improvement Area Advisory Board held a meeting on May 28, 2026, primarily to review and approve event support funding allocations for the period from July 1 to December 31, 2026. The board considered 22 applications, with 18 eligible events, including four new applicants. Funding recommendations were made for several events, with amounts ranging from $500 to $20,000, aimed at supporting events that increase overnight visitation and market outside the local area. The board discussed the balance between supporting established events and encouraging new ones, as well as the potential use of Placer AI data to better assess event impact on tourism. The funding allocations were approved by motion without opposition. No additional departmental reports were presented, and the meeting was adjourned.