Economic Development and Marketing Committee Ad Hoc Meeting - May 11, 2026

The City of Santa Clara Economic Development and Marketing Committee held an ad hoc meeting on May 11, 2026, focusing primarily on recent and upcoming community events, economic development initiatives, and marketing efforts tied to the FIFA World Cup hosted at Levi Stadium. Key procurement-related discussions included the introduction of a partner-led events funding program offering up to $10,000 grants and $80,000 in-kind services to support local organizations hosting events that amplify the city's campaign. The committee reviewed potential venues for FIFA watch parties, considering logistical, public safety, and vendor-related factors, with venues like Alamo Drafthouse, Great America, SEU Buckshaw Stadium, and the Convention Center under consideration. Budget updates noted $320,000 in pending sponsorships, and the committee planned to finalize partner-led event proposals by June for events occurring before August 31, 2026. The meeting also highlighted the development of an economic development booklet aimed at attracting business investment during FIFA and beyond, and discussed the importance of vendor parking, food and beverage logistics, and public transportation for event success. No formal votes were recorded, but several action items were identified, including soliciting partner-led event proposals and refining watch party plans.