CONVENTION& VISITORS BUREAU ADVISORY COMMITTEE 0504726

The City of Laredo, Texas Convention & Visitors Bureau Advisory Committee held a meeting on May 7, 2026, focusing primarily on budget and promotional activities related to tourism. The committee reviewed financial reports including hotel occupancy tax collections, which continue to exceed forecasts, and discussed maintaining a conservative budget for the coming fiscal year. They highlighted ongoing efforts to promote Laredo as a film-friendly destination, including progress toward a film industry certification in partnership with the Loretto Film Society, which is expected to enhance the city's visibility to producers and filmmakers. Additionally, the committee discussed marketing initiatives such as participation in travel industry events and the potential for new digital engagement strategies, including social media and video content, to better promote local tourism and business opportunities. No specific contract awards or procurement actions were reported, but the discussion emphasized strategic budget management and promotional partnerships to support economic development through tourism.