Convention and Visitors Bureau Advisory Commitee Meeting, 04/02/2026

The City of Laredo Convention and Visitors Bureau Advisory Committee met on April 2, 2026, to discuss various operational and budgetary matters. The committee reviewed and approved previous meeting minutes and received financial reports indicating that the bureau is on track with its budget, despite some fluctuations in hotel tax collections due to quarterly payments. A new consultant software dashboard, Symphony, was introduced to better track taxable receipts and hotel activity, providing valuable insights for future budgeting and planning. The committee also discussed ongoing and upcoming marketing campaigns, including a successful holiday campaign with a $40,000 investment that generated over $53 million in earned media value. Additionally, the bureau secured a bid to host the 2028 Code Enforcement Association of Texas conference, highlighting efforts to attract conventions and events to the city. Budget preparations for the next fiscal year are underway, with a focus on conservative forecasting and incorporating new data insights. No formal votes on procurement or contracts were taken during this meeting due to the lack of a quorum, but discussions on budget and marketing initiatives were thorough.