City of Bothell Lodging Tax Advisory Committee - March 17, 2026

The City of Bothell Lodging Tax Advisory Committee (LTAC) convened on March 17, 2026, to discuss the allocation and effectiveness of lodging tax funds aimed at increasing tourism and overnight stays in Bothell. Key procurement-related discussions included reviewing the 2025 revenue and expenses, with projected revenues around $425,000 and expenses at $470,000, leading to a declining reserve balance. The committee examined current contracts, notably a significant marketing contract with StreetSense, which accounts for about 50% of the budget, and discussed the possibility of renegotiating or reallocating funds to better support measurable tourism outcomes. They also considered the potential purchase of a costly CoStar report to analyze hotel occupancy data over the past two to three years to inform future strategies. The committee emphasized shifting from agency-heavy marketing to more targeted, experience-driven events and local storytelling to boost hotel stays. Additionally, they discussed the importance of aligning expenditures with state regulations requiring funds to support tourism-related activities that attract visitors from outside Bothell. The committee agreed to meet monthly to further refine strategies and consider budget adjustments for 2027 and 2028, including potential changes to contracts and event funding. A grant application for $20,000 from the Port of Seattle to enhance lead generation was also discussed, with a decision to hold on acceptance pending further committee direction.