Prescott Tourism Grant Informational Meeting March 5, 2024

The City of Prescott held an informational meeting on March 5, 2024, to discuss the Tourism Marketing Grant Program for fiscal year 2027. The program offers $100,000 in grant funding to qualified local nonprofits for special or cultural events that promote tourism and encourage overnight stays, with a maximum award of $5,000 per event. Key points included application deadlines, eligibility criteria emphasizing marketing efforts targeting visitors from beyond 90 miles (notably Phoenix), and the requirement that at least 75% of funds be used for marketing. The meeting also covered the application process, scoring criteria based on economic impact and marketing strategy, and post-event reporting requirements. Attendees were encouraged to utilize available resources such as a guidebook and instructional videos, and to maintain communication with the Tourism Office for support. The grant awards are tentatively scheduled for approval in June 2024, with invoicing and payment processes outlined to ensure timely disbursement.