Tourism Commission - June 17, 2025

The City of West Bend Tourism Commission convened on June 17, 2025, to discuss various topics including the approval of previous meeting minutes and the financial report, which highlighted a significant $377,000 allocation for administrative special purposes. The commission reviewed current tourism programs and priorities, emphasizing the positive impact of seasonal event promotional grants and considering a proposal to extend major event grants over three years to ensure sustained support. Infrastructure improvements were a key focus, with discussions on downtown enhancements such as restroom facilities, park redesigns, lighting master plans, and community wayfinding initiatives, including the potential use of digital signage. The commission also addressed the hotel convention center study, planning to update it with current economic data and involve new city administration. A major event grant application from the Downtown Westbend Association was approved for $20,000 to support a late-season family-friendly event in partnership with the Westbend Noon Rotary, with assurances provided regarding sponsorship funding. The meeting concluded with updates on ongoing tourism events and promotional efforts, highlighting strong community engagement and positive economic indicators for the tourism sector.