Tourism Commission - January 13, 2026

The City of West Bend Tourism Commission convened on January 13, 2026, to review and approve the financial report, which highlighted an anticipated surplus in room tax revenue for the year, with an undesignated fund balance of $587,000. The commission discussed the potential for a convention center refresh, referencing a prior study by Hunden Partners Group, and considered the need for a conference center over additional hotel rooms, noting the importance of engaging potential financial partners and aligning with the city's master plan update. Additionally, the commission reviewed and awarded spring and summer promotional grants totaling $15,000 to various community events, emphasizing the role these programs play in enhancing West Bend's tourism appeal. Staff also reported on successful community engagement initiatives such as the holiday lights map and upcoming events, underscoring ongoing efforts to promote local tourism.