BOCC Work Session 10/19/26, 10 a.m. - Northern Colorado Regional Brand Initiative

Larimer County Board of County Commissioners work session on October 19, 2026, focused on the Northern Colorado Regional Economic Development Initiative (NOCO Ready) and its regional brand strategy. Presenters described research into how Northern Colorado is experienced and perceived online, a shared “Wayfinders” positioning, and plans for coordinated marketing materials and community-specific brand assets. The initiative is intended to support business and talent attraction, with AI and search visibility included in its research and future measurement. No contract award, vendor selection, spending vote, or other procurement action was identified in the transcript.

Commissioners discussed how to assess the initiative’s impact through website activity, prospect and talent feedback, campaign performance, and changes in online and AI-generated perceptions. They also suggested strengthening the regional story with more examples of outdoor recreation, agriculture and innovation, resilience, youth mentoring, and collaboration with neighboring counties. Staff and presenters said the feedback would inform the work; the session ended with a transition to a budget meeting.