Denison, Texas Convention & Visitors Bureau Board Meeting, October 12, 2026

The Denison Convention & Visitors Bureau Advisory Board meeting on October 12, 2026, approved the September 14 and September 21 meeting minutes and approved a 2026 tourism grant request for Christmas at the Depot, scheduled for December 5. The application describes a free community event expected to draw about 3,000 visitors and generate 10–15 hotel stays; the grant amount was not stated. Members discussed coordinating the event with downtown activities and hotel booking codes, but no additional spending decision was recorded. The director also reported executing a contract with local writer Jennifer Branson for one to two website articles per month through July, with the contract amount undisclosed. Other discussion included proposed paid advertising on Discover Denison, promoting downtown businesses through hotel outreach, and a possible ride-share incentive or transportation option; these were exploratory, with no related vote or purchase approval.