Award
Utah Division of Water Resources AS20-95
Statewide Water Marketing and Outreach Campaign
Recipient
Penna Powers
Award Amount
$250,000.00
Ceiling
$250,000.00
Awarded
January 27, 2020
Identifier
AS20-95
The State of Utah Division of Water Resources awarded a five-year contract to Penna Powers for a statewide water marketing, outreach, and media campaign promoting water conservation in Utah. The contract, managed by the Utah Division of Water Resources and the Governor's Water Conservation Team, involves developing and executing campaigns such as Slow the Flow, Localscapes, and Utah Water Savers. The annual fixed budget for the campaign is $250,000, with the contract subject to annual reassessment. The campaign aims to increase public awareness of water's value and promote water-efficient practices across Utah's water districts and agencies. The procurement process included evaluation of technical merit, qualifications, prior campaign effectiveness, and budget allocation, with Penna Powers scoring highest overall. The campaign's geographic focus is statewide Utah, involving multiple water conservancy districts and agencies.
Description
A Request for Proposals (RFP) issued by the State of Utah Division of Water Resources for a qualified firm to coordinate, produce, and execute a statewide marketing, outreach, and media campaign promoting the essential role and value of water in Utah. The contract is anticipated to be awarded for 5 years with an annual fixed budget of $250,000. The award was made to Penna Powers based on best value evaluation criteria including technical merit, qualifications, prior campaign effectiveness, and budget allocation.