Florida International University ITN-2019-00009

Integrated Branding, Marketing and Communications Services

The Florida International University (FIU) Procurement Services department in Miami, Florida, awarded a contract to the vendor 160ove90 for integrated branding, marketing, and communication services. The contract aims to support FIU's Division of External Relations in creating and executing a national and international brand awareness marketing and communications strategy. The initial contract term is two years, with an option to renew for three additional one-year terms, which are not automatic. The services include public relations consulting, organizational development, marketing, and trade services, with no specific quantities or part numbers provided. The contract involves a protest process governed by Florida Board of Governors' regulations, requiring protests to be filed in accordance with specific rules and posting bonds or securities as necessary.

Description

This is a competitive solicitation for an invitation to negotiate (ITN) with The Florida International University Board of Trustees to enter into a contract with a successful respondent(s) for institutional branding, marketing and communication services to create and execute effective brand marketing for the university as a whole. The initial term of the contract will be for two years, with an option to renew for three additional one-year terms. The successful respondent(s) will work with FIU's Division of External Relations to create a plan to achieve international awareness for the university and its programs. The purpose is to assist the university in executing national brand awareness marketing and communications strategy.

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