Los Angeles County Chief Executive Office PO-AO-26007751

Implementation of a comprehensive communications and marketing plan for homeless populations by Digigeeks Collective LLC

On March 10, 2026, the Los Angeles County Chief Executive Office awarded a single purchase order to Digigeeks Collective LLC for $290,000. The contract involves implementing a comprehensive communications and marketing plan focused on Black, Latinx, and American Indian/Alaska Native people experiencing homelessness. The scope includes media outreach, content planning, event support, social media management, graphic design, storytelling, video production, and metrics reporting. The award is a one-time transaction with detailed deliverables aimed at community engagement and storytelling efforts. The award is part of a broader initiative to improve outreach and messaging for vulnerable populations.

Description

PEH. IMPLEMENTATION OF A COMPREHENSIVE COMMUNICATIONS AND MARKETING PLAN FOR THE BLACK PEOPLE EXPERIENCING HOMELESSNESS, LATINX PEOPLE EXPERIENCING HOMELESSNESS, AND AMERICAN INDIAN/ALASKA NATIVE PEOPLE EXPERIENCING HOMELESSNESS. MEDIA PLAN * IMPLEMENT THE ARDI + BLACK PEOPLE EXPERIENCING HOMELESSNESS LOCAL MEDIA AND STORYTELLING OUTREACH PLAN * IDENTIFY LOCAL MEDIA MARKETS * CREATE TARGETED MESSAGING FOR KEY POPULATION SEGMENTS * COORDINATE WITH ARDI TEAM ON KEY MESSAGE DEVELOPMENT * DEVELOP A MESSAGE BOX * COORDINATE WITH COMMUNITY ENGAGEMENT TEAM TO CREATE FEEDBACK LOOP TO BETTER TARGET MESSAGING * COLLABORATE WITH COUNTY COMMS TO PUSH STORIES ETC. ATTN: KYLE OTA (213) 893-6228 KOTA@CEO.LACOUNTY.GOV; STORYBANK AND CONTENT PLANNING DRAFT AND MANAGE CONTENT PLANNER CREATE STORYBANK IDENTIFY STORY OPPORTUNITIES AND PITCH TO THE MEDIA LEVERAGE CALENDAR OF EVENTS IDENTIFY OPPORTUNITIES TO LIFT UP THE WORK OF ADDITIONAL PARTNERS AND COUNTY OFFICES CREATE AND TRACK SPEAKING OPPORTUNITIES VIDEO CONTENT COLLECTING AND DISTRIBUTION LEVERAGE THIS FORMAT FOR CONTENT IDEAS.; EVENT PLANNING IN-PERSON AND HYBRID EVENT SUPPORT TRANSLATION SERVICES LIVE INTERPRETATION.; SOCIAL MEDIA PLANNING AND ENGAGEMENT MANAGE SOCIAL MEDIA CALENDAR MANAGE SOCIAL MEDIA CHANNELS CREATE DIGITAL COUNTY AND PARTNER TOOLKITS; GRAPHIC DESIGN CREATE GRAPHIC DESIGNS TO SUPPORT STORYTELLING EFFORTS SUPPORT ADDITIONAL GRAPHICS.; STORYTELLING AND CONTENT DEVELOPMENT 2X WEEKLY MEETING TO DISCUSS STORYTELLING AND PITCHING OPPORTUNITIES DRAFT STORIES FOR ADRI WEBSITE DRAFT PRESS RELEASES, MEDIA ADVISORIES, MEDIA PITCHES AS NEEDED DRAFT OP-EDS & BLOGS ONE-PAGERS TO PROMOTE THE WORK WEBSITE UPDATES MEDIA TOOLKITS OUTREACH MATERIALS FOR KEY CHAMPIONS AND MESSENGERS DEVELOP MATERIALS FOR COMMUNITY ENGAGEMENT TEAM NEWSLETTER CONTENT STATE OF BLACK LA SPEAKER SERIES.; MESSAGING, FRAMING AND STORYTELLING SUPPORT THE DEVELOPMENT OF OVERALL FRAMING AND MESSAGING FOR THE ARDI INITIATIVE, INCLUDING SUPPORT WITH SPEECHES, PRESENTATIONS, AND WORKSHOPS WITH STAFF TO SUPPORT COHESIVE STORYTELLING EFFORTS.; VIDEO EDITING AND PRODUCTION DEVELOPMENT OF SHORT-FORM SOCIAL MEDIA VIDEOS WITH VARIOUS STAKEHOLDERS. INCLUDES SUPPORTING ON VIDEO CAPTURE REMOTELY, EDITING, ADDED B-ROLL/STOCK FOOTAGE, MUSIC, GRAPHIC ELEMENTS, UP TO THREE ROUNDS OF REVIEW.; METRICS REPORTING SUBMIT A MONTHLY STATUS AND PROGRESS REPORT (INTERNAL AND EXTERNAL) SUBMIT A MONTHLY REPORT ON KEY METRICS INCLUDING BUT NOT LIMITED TO IMPRESSIONS, SITE VISITS, DEMOGRAPHIC REACH, GEOGRAPHIC REACH, NEWSLETTER OPEN RATE/OPEN COUNT, ARDI RELATED CONVENINGS AND TOWN HALLS HOST/FUNDER BRIEFING. *VENDOR TO MAINTAIN INSURANCE AS REQUIRED BY COUNTY TERMS AND CONDITIONS. PEH Terms & Conditions in accordance with County Standard Terms & Conditions.