Kern County 2406148

Prevention advertising on the Grindr app in an attempt to prevent HIV/AIDS and other sexually transmitted diseases in...

Kern County awarded Bucksense Inc. a single-transaction purchase order for prevention advertising on the Grindr app targeting HIV/AIDS and other sexually transmitted diseases in Kern County. Ads were to begin upon approval, with a $25,000 campaign budget, a $22.50 cost per thousand impressions, and a $130 daily cap; advertising continues until funds are exhausted, and partial payments are specified. The source lists quantity 1, but unit and extended prices are recorded as $0. The contact listed is Lorena Quiroga.

Description

Prevention advertising on the Grindr app in an attempt to prevent HIV/AIDS and other sexually transmitted diseases in Kern County. Ads to begin immediately upon approval. Cost per thousand impressions is $22.50. Daily cap will be $130 with ads spread evenly throughout the day. Ads will continue until funds are exhausted. Campaign budget is $25,000. $25,000 divided by the daily cap of $130 equals approximately 192 days. 192 days divided by 30 days equals approximately 6.4 months. Partial payments to be made.