Award
National Cancer Institute 11116999
Examining the Mechanisms Underlying the Influence of Facebook Food Advertisements on Adolescents' Eating Behaviors: Randomized Controlled Trials
Recipient
Not specified
Award Amount
$499,488.00
Ceiling
$499,488.00
Awarded
July 01, 2021
Identifier
11116999
NIH awarded a project to study the influence of Facebook food ads on adolescents' eating behaviors using randomized controlled trials, focusing on racial targeting and social media engagement.
Description
This NIH-funded project aims to study how Facebook food advertisements influence adolescents' eating behaviors, focusing on racial targeting and social media engagement. The project includes randomized online experiments and eye-tracking studies to understand mechanisms behind calorie consumption and purchase behaviors among Black and White adolescents. It is part of the NIH PAR-19-348 funding opportunity and managed by the National Cancer Institute.