Award
National Institute on Drug Abuse 1R21DA062816-01
Evaluating the impact of psychotherapeutic advertising claims on cannabis purchasing
Recipient
Jacob T Borodovsky
Award Amount
$450,313.00
Ceiling
$450,313.00
Awarded
May 15, 2025
Identifier
1R21DA062816-01
Research project studying how psychotherapeutic advertising and mental health warnings affect cannabis purchasing behavior in individuals with depression or anxiety, using a simulated online shopping experiment with 2,000 participants.
Description
This project investigates the influence of psychotherapeutic advertising claims and mental health warning labels on online cannabis purchasing behaviors among individuals with depression and/or anxiety. It employs a simulated online shopping experiment with 2,000 participants to assess the impact on purchase amount, potency, and number of products. The research aims to inform evidence-based cannabis policy and regulation to protect vulnerable populations from misleading marketing practices.