University of Colorado Boulder 1002176221

Renewal with OnSpot Data. OnSpot uses location analytics to gather audience data, allowing SRC to create targeted mob...

This purchase order is a renewal agreement issued on August 14, 2025, by the University of Colorado Boulder, a public college or university in Colorado, United States. The contract, with a total obligated amount of $400,000, is awarded to Mobile Technology Corporation. It involves the renewal of services related to OnSpot Data, which uses location analytics to gather audience data for targeted mobile advertising and campaign attribution. The contract appears to be a single-transaction renewal with a focus on geographic audience insights, without an explicit multi-year or blanket arrangement.

Description

Renewal with OnSpot Data. OnSpot uses location analytics to gather audience data, allowing SRC to create targeted mobile ad audiences based on individuals' geographic locations. This location targeting provides insights into target audience behaviors and demographics, and empowers more precise campaign targeting and attribution measurement across various channels.