Santa Fe FY26-TRFP-072

Strategic Communications & Public Relations (PR) for Santa Fe, NM

Four-year contract for public relations services to increase awareness and engagement for Santa Fe, NM as a tourist destination through earned media coverage.

Description

Establishes a four-year contract with a public relations agency committed to securing earned national media for the purpose of leisure travel to Santa Fe, New Mexico. The contract focuses solely on earned media—editorial coverage in respected travel, lifestyle, and interest-based outlets—rather than advertising or social media marketing. The contractor will help secure valuable media coverage that highlights Santa Fe's offerings, including art, culinary experiences, cultural events, and outdoor adventures.

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