National Institute on Drug Abuse 5R01DA048390-05

Informing ENDS policies: Studying the impact of e-cigarette warnings on behavior

This award funds a study to evaluate the impact of current and new e-cigarette warnings on user behavior, focusing on effectiveness and unintended consequences, especially among vulnerable populations.

Description

The US now requires e-cigarette packaging and advertising to have a single warning about nicotine addiction. FDA has the authority to require additional e-cigarette warnings and has stated that a single warning could “grow stale over time.” No data are available on whether the current or other e-cigarette warnings affect vaping or undermine the motivation to quit smoking combustible cigarettes. Little data are available on how and for whom e-cigarette warnings work, including among vulnerable populations. Ideally, e-cigarette warnings would discourage vaping initiation among non-users, reduce vaping among e-cigarette-only users, and support dual-users eventually quitting tobacco products. We propose to study the impact of the current e-cigarette warning and inform development of new warnings.

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