City of Los Angeles Department of Public Works PDRQ-PW-26023846

Digital Out-of-Home (DOOH) -Vendors in-house graphic designer to develop static digital ads. -Geotargeted locations. ...

Description

Digital Out-of-Home (DOOH) -Vendors in-house graphic designer to develop static digital ads. -Geotargeted locations. -Ads will display in approx. 93 retail/grocery locations, on rotation, from 5 a.m.-11 p.m. daily for six (6) months. Campaign Background: This bid is for a multilingual digital and radio advertising campaign to educate Los Angeles County residents on free resources to prevent and report illegal dumping. The digital ads will appear on screens in grocery stores in targeted areas and radio spots (billboards) will air on KWKW 1330 AM and KFWB 980 AM. The campaign is scheduled to run for six months; 10-second Billboards Twenty (20) 10-second billboards per month placed in various exclusive Spanish sports broadcasts on KWKW 1330 AM or KFWB 980 AM. (Added Value)