Award

Virginia Military Institute V211-26-049

Public Relations Services

Recipient

Avid Core, LLC

Awarded

May 14, 2026

Identifier

V211-26-049

The Virginia Military Institute (VMI) in Virginia has awarded several contracts for public relations services to different vendors, including Avid Core, LLC; JC3 Strategies, LLC; The Hodges Partnership; Wunderman Thompson, LLC; Pinkston Group, Inc.; C3 Communication Advisors; and AccessU. These contracts are for services such as strategic counsel, media relations, crisis management, content development, influencer engagement, social media support, and measurement/reporting. The contracts have a period of performance through June 30, 2027, with four one-year renewal options. Compensation is based on rate proposals submitted by each contractor, with travel expenses reimbursed according to VMI policies and GSA rates. The contracts are managed through the Virginia eVA procurement portal, and the vendors are primarily located in Virginia. The awards aim to support VMI's public relations and strategic communication efforts.

Description

Contract for Public Relations Services with an end date of June 30, 2027. The contractor is Avid Core, LLC, a small, woman-owned, and minority-owned business. The contract includes multiple executed contract attachments for review. The contract period is from May 14, 2026 through June 30, 2027 with four one-year renewal options. Compensation is based on the rate structure proposed in the contractor's proposal received April 21, 2026. Travel expenses are reimbursed based on VMI's travel policies and GSA rates.

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