Pinellas County 190-0704-SS

KEY DATA DMO DASHBOARD

The government buyer is Pinellas County, a political subdivision of the State of Florida. The contract is with VRMarket Data, LLC, doing business as Key Data Dashboard, as the contractor/vendor. The awarded services include software and services for Convention and Visitors Bureau data collection and analysis, including licensed data such as Daily ADR, Adjusted Paid Occupancy, and Adjusted RevPAR with daily updates for the prior 12 months. The contract was initially awarded for a period starting on October 1, 2020, with a performance end date of September 30, 2026, and has been extended by 36 months to now end on September 30, 2026. The total award amount is $303,951.04, with an increase of $161,148.04 to cover the extension and additional services. The contract caps annual expenditures at $100,000 unless otherwise approved. Notable contract requirements include termination of data sharing with Zartico, incorporation of additional exhibits into the agreement, and data sharing with Tourism Economics LLC for inclusion in their Symphony dashboard under the same terms as the original agreement.

Description

Contract for software and services for Convention and Visitors Bureau Data collection and analysis for Pinellas County. Initial contract date October 1, 2020, with a period of performance through September 30, 2026, including a 3-year extension and increase in contract amount. Total award amount $303,951.04. Location: Pinellas County, Clearwater, FL.

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