Award
Department of Business, Economic Development & Tourism P27000067
Hawaii Tourism Destination Brand Marketing Service for Korea MMA
Recipient
AVIAREPS HOLDINGS LTD.
Award Amount
$2,950,000.00
Ceiling
$2,950,000.00
Awarded
August 21, 2026
Identifier
P27000067
Award for comprehensive destination brand marketing services for Hawaii targeting the Korea Major Market Area, excluding MCI market segment.
Description
The Hawaiʻi Tourism Authority (HTA) is the state agency responsible for representing the Hawaiian Islands around the world and holistically managing tourism in Hawaiʻi sustainably, consistent with community desires, economic goals, cultural values, preservation of natural resources, and visitor industry needs. The HTA is soliciting a qualified contractor to provide a comprehensive range of destination brand marketing services for the Hawaiian Islands within the Korea Major Market Area. The scope of services shall be limited to leisure travel marketing. Marketing services and activities pertaining to the Meetings, Conventions & Incentives (MCI) market segment are expressly excluded from the scope of this RFP.