Award
Virginia Military Institute Cobblestone #V211-19-076
Trademark Licensing Program
Recipient
Learfield Licensing Partners, LLC (now Collegiate Licensing Company, LLC)
Awarded
February 04, 2019
Identifier
V211-19-076
The Virginia Military Institute (VMI), a higher education institution in Lexington, Virginia, issued a Request for Proposals (RFP #V211-19-076) to establish a contract for implementing a collegiate licensing and trademark management program. The contract is awarded to Learfield Licensing Partners, LLC, which acts as VMI's exclusive agent for trademark management, including marketing, royalty revenue enhancement, and enforcement of trademark use. The initial contract period is five years with options for renewal. The scope includes developing and implementing the trademark program, managing relationships with manufacturers and retailers, and providing online services for artwork and trademark portfolio management. The contract emphasizes SWaM vendor participation and allows cooperative procurement. The awarded vendor will provide services such as brand development, licensing fee exemptions, and an unpaid summer internship for a cadet. The contract includes detailed provisions for royalty management, legal enforcement, and brand support. The contract period of performance is from April 1, 2019, through March 31, 2024, with renewal options extending to March 31, 2027.
Description
Contract for collegiate licensing and trademark management program at Virginia Military Institute (VMI). The contractor acts as VMI's exclusive agent in the development and implementation of the program. The contract includes a $2K annual brand development fund, exemption from licensing fees for VMI class ring purchases, and an unpaid summer internship for a qualified Cadet.