Award
Pinellas County Opengov #21-0727-N
Tourism Destination Operating System & Analysis
Recipient
Zartico
Award Amount
$90,000.00
Ceiling
$90,000.00
Awarded
September 01, 2021
Identifier
21-0727-N
Pinellas County's Convention & Visitors Bureau contracted Zartico to provide a Tourism Destination Operating System and analysis services. The contract, valued at $90,000, started on September 1, 2021, and ended on August 31, 2024. The services include data integration from sources such as UberMedia (NEAR), Google Analytics, Facebook Ads, STR, and public datasets, along with advisory, onboarding, and training support. The contract emphasizes data privacy, security, and compliance with GDPR and CCPA. The awarded products include a cloud-based destination operating system, data onboarding, and analytics services, with a 36-month agreement and annual billing. The buyer is the Pinellas County Convention & Visitors Bureau, located in Clearwater, Florida. The primary vendor is Zartico, which provides the system and related services. Likely competitors for similar awards include companies specializing in tourism data analytics and destination management systems, such as Arrivalist, PlaceIQ, and Esri.
Description
Pinellas County Convention & Visitors Bureau contracted Zartico to provide a Tourism Destination Operating System and analysis services. The contract started on September 1, 2021, and ended on August 31, 2024, with an estimated value of $90,000. The system includes data integration from various sources, machine learning applications for marketing and destination management, and advisory services to support data-driven decision making.