Montana State University MSU-RFP-21-21

Athletics Media Rights

The buyer is Montana State University (MSU), specifically its Department of Athletics. MSU is soliciting proposals for a multimedia rights agent to provide comprehensive local and regional marketing services to enhance revenue through media and internet rights and marketing exposure for its athletics programs. The awarded services include exclusive multimedia rights management, marketing plans, and revenue generation related to radio, television, sponsorship rights, and other media exposure. The contract requires the offeror to provide financial commitment proposals based on three potential annual gross revenue scenarios ($3 million, $2 million, and $1 million). The contract emphasizes cooperation and transparency with MSU Athletics staff and includes requirements such as acceptance of contract terms, insurance, financial stability, and compliance with Montana's Equal Pay Executive Order No. 12-2016. The current multimedia rights contract is with Learfield Sports of Dallas, Texas, expiring May 31, 2021. No specific products or part numbers are mentioned. The place of performance is Montana State University, located in Bozeman, Montana, with a focus on the Gallatin Valley market and statewide, regional, and national reach. The contract is a Request for Proposal (RFP) for services, not products.

Description

MSU is seeking a University multimedia rights agent. The University is soliciting an experienced, financially stable sports marketing firm with a proven record of success to generate for Montana State University’s Department of Athletics a comprehensive local and regional marketing plan and enhanced revenue through media and internet rights and marketing exposure. The relationship will be an exclusive and comprehensive arrangement.

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