LA County Library PDRQ-PL-26025954

WEBSITE CONSULTING- Digital Campaigns- Lunch at the Library Scope of Work: LA County Library to run paid digital camp...

Description

WEBSITE CONSULTING- Digital Campaigns- Lunch at the Library Scope of Work: LA County Library to run paid digital campaigns in support of Lunch at Library program for summer 2026 on Meta and Google ads platform. Program specifics: - Ads will be targeted to 20 select zip codes (already provided) - Campaigns to start 1st week of June and will continue through Aug 7 Matt Rosenberg will help set up, run, and report on ad campaign(s). $1,500 is to be spent on the actual online advertisement placements. This quote is to supplement an earlier quote for this same project in the amount of $5,000. Thus, the total for this project will be $6,500, inclusive of $500 in fees. Project Specifics: - Overall goal: Send relevant geo-targeted traffic from online ads to be designated landing page(s). - Placements: Meta and Google - Reporting: As needed using relevant platform analytics. - Set-up, maintenance, and reporting fees: To be billed to the same PO as set up for advertising.