Utah Division of Forestry, Fire and State Lands AS21-172

Utah Wildfire Prevention Campaign - Amended

The Utah Division of Forestry, Fire and State Lands awarded a contract to Bonneville Communications for a statewide wildfire prevention campaign aimed at increasing public awareness and reducing wildfire ignitions through media including traditional, digital, and social platforms. The contract, valued at approximately $1,728,035, involves comprehensive marketing, advertising, partnership development, and campaign execution services. The campaign is scheduled to run for three years, starting no later than April 1, 2021, and concluding by November 30, 2023, with potential extension to five years if additional funding is secured. The award was based on a detailed evaluation process emphasizing experience in behavioral change marketing, large-scale campaigns, wildfire prevention marketing, digital tactics, and partnership networks. The procurement was conducted by the Utah Division of Purchasing, with the buyer being the State of Utah Division of Forestry, Fire and State Lands, and the recipient being Bonneville Communications. The award is for services only, with no specific products or quantities mentioned. The award location is Utah, with no specific city or county detailed. The likely competitors based on the scope include other marketing and advertising firms with experience in public safety campaigns.

Description

Increase public awareness and reduce unwanted wildfire ignitions using all sources of media, including traditional, digital and social.

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