California Department of Parks and Recreation PO-PK-26008643

A. Executive Producer & Talent Management (programming plan, sourcing/booking all 108 concerts, DJ openers, technical...

The California Department of Parks and Recreation, a state agency, awarded a $175,000 contract to Walk Talkin International LLC for a series of services related to a summer concert series across LA County Parks. The contract includes executive producer and talent management for 108 concerts, branding, design, and marketing, social media management, public relations, and youth training programs. The award is a single-transaction purchase with prepayment authorized, covering activities from July to September 2026, with detailed milestones and deliverables. The award aims to produce a comprehensive series of community concerts with associated branding, media, and youth engagement efforts.

Description

A. Executive Producer & Talent Management (programming plan, sourcing/booking all 108 concerts, DJ openers, technical rider review, talent asset handoff) for 108 concerts. -Develop a comprehensive programming plan for all 27 sites (108 total slots), organized by theme, genre, and community demographics; submit to DPR for approval prior to booking. -Curate "Book a Community" lineups for Mega Concerts, featuring multiple artists to create a festival-like experience, or program 1-2 artists for Traditional Concerts. -Manage all artist outreach, confirm availability, and conduct preliminary fee negotiations; no artist will be finalized without DPR approval. -Source and secure DJ openers for Mega Concerts. Review technical riders for all artists against DPR's SL-1000 and standard sound system specifications; identify gaps and recommend solutions. -Compile and deliver complete talent assets for DPR, including contact information, bios, photos, social media handles, technical riders, stage plots, W-9 forms, and signatory details. Concert will be 07/09/2026 - 08/31/2026 thru out LA County Parks PREPAYMENT IS AUTHORIZED PROGRESS PAYMENT: 25% - PO / CONTRACT EXECUTION 25% - SUMMER CONCERT SERIES BEGINS - JULY 1, 2026 25% - SERIES MID-POINT - AUGUST 1, 2026 25% - PROJECT COMPLETION - SEPTEMBER 1, 2026 VENDOR CONTACT: Gerald Marin PHONE # (626) 357 - 1619 EMAIL: gmarin@parks.lacounty.gov VENDOR CONTACT: CARLOS GUAICO PHONE # (626) 616 - 2123 EMAIL: hello@walktalkin.com; B. Branding, Design & Marketing (series naming, logo, brand guide, flyer templates, social media templates, web page/microsite) -Develop a complete brand system, including the series name, primary/alternate/icon logos, color palette, typography, and a comprehensive brand guide. -Create editable flyer templates for both Mega and Traditional Concerts, allowing customization for each event. -Design individualized promotional tiles for all performers, along with collective lineup graphics. Produce a full suite of social media templates, including posts, stories, and event graphics for Instagram and Facebook. -Develop a series-wide promotional asset package, including announcement graphics, countdown visuals, and shareable community content. Provide a signage checklist to guide planning and placement (production and installation to be handled by DPR). -Design and develop a webpage or microsite featuring the full series branding, concert schedule, park locations, and artist spotlights. -Produce and edit a promotional video to support the series. PREPAYMENT IS AUTHORIZED; C. Social Media Management & Promotions (content calendar, full management or strategy package, paid ad management ad spend separate) Option 2 - Content Strategy Package (if DPR manages channels): -Create a comprehensive content calendar covering all series dates, with platform-specific posts aligned to confirmed bookings. -Deliver campaign strategy, messaging framework, ad strategy recommendations, and branded templates for DPR to execute independently. PREPAYMENT IS AUTHORIZED; Public Relations includes: -Develop and distribute press releases, including a series launch announcement and ongoing updates highlighting shows and artists throughout the summer. -Conduct local TV outreach to stations such as KTLA, KNBC, KABC, and KCAL to secure coverage, artist features, and community event segments. -Lead radio outreach across Los Angeles stations to generate on-air mentions, artist interviews, and promotional partnerships. -Engage digital and print media outlets, including the Los Angeles Times, LAist, LA Scene channels, and local community newspapers. -Coordinate outreach with community organizations, including neighborhood partners and nonprofits near each park location. -Provide ongoing media relations support by managing press inquiries and coordinating interview requests throughout the series. PREPAYMENT IS AUTHORIZED; Youth Training- Developed a learning-based internship and environmental education program built around modular instruction and an 'each one teach one' ethos, with creativity at the core of its production approach. The program emphasizes hands-on learning and is designed to integrate directly with LA County Parks existing educational experiences. This youth training initiative reflects a strong alignment between partner organizations, both of which are committed to creating meaningful opportunities for young creatives within their communities. This series serves as a practical platform to bring that shared mission to life. PREPAYMENT IS AUTHORIZED